Restaurant #2: Too Much Competition

Look at all the lovely, identical snakes for sale at the pet store! How can I choose?

How do you stand out in a crowded field?

Our town has a taco shop on nearly every street. How can they all stay in business?

Our Cuisine Quest to eat at every restaurant in our town took us to a taco shop we had never been to before.  My husband was excited that they had posole.  Posole is a soup with hominy and meat, often served with tortillas, cilantro, radishes, avocado slices, cabbage, or onions.

Not many taco shops have red posole! You can see how difficult it is to make here.

I ordered a carnitas plate, which is pork served with items to eat separately, or together in a tortilla.

The pork carnitas were delicious, not too fatty, and enough for leftovers.

Again, my question is, how do you stand out in a crowd?

Personal attention.  For this restaurant, the lady at the counter seemed to know everyone who came in.  These individuals and families come again and again because they know someone will show that they are happy to see them!

Would we come back again?  For me, since there are so many taco shops in my town, I will be more picky.  I want a place with Coke products.  And, I prefer my guacamole to be more chunky.  Yes, those are little things, and with this restaurant being so friendly I am uncomfortable saying this, but I would go elsewhere.

My husband will be back again for that posole!  Unless the next taco shop has posole that is just as good….One fork up.

How do you stand out in a crowded field?

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The Restaurant Rut

The Cuisine Quest begins......

My husband and I are in a restaurant rut.  We are trapped in a if/then feedback loop.

• If we want tacos, then we go to Rubios Fish Tacos.

• If we want salad, then we go to Souplantation.

• If we want a burger, then we go to Five Guys Burgers and Fries.

We do have our favorite independent restaurants.  But they are also part of the rut.

It’s time to make a change!

But how?  What will keep us from falling back into old habits?

We will eat once at every single restaurant in town!

Our suburban city is 9 square miles of rolling hills, population 57,100.  Two interstate freeway traverse the city, with one high school, one large shopping mall, many strip malls, an older revitalized downtown, 12 parks, a civic center, and an active parks and rec program.

How do we find all the restaurants in our town?  Our town borders other towns seamlessly, so that most residents don’t know where one city ends and the next one starts.

In the old days, I would have simply looked in the restaurant section of the Yellow Pages.  Every restaurant would have been listed by city.  Easy!  But what about now?

Restaurants are businesses.  So, each would have a business license on file with the city.  According to our city website, I could get a list of all the restaurants with business licence for 50 cents each.  So, if there are 100 restaurants, that would cost me $50.  No, thank you!

Google Maps has a search function.  I type in my city, then click NEARBY, then Restaurants.  It gives me 20 restaurants at a time, with a short description, and pins them on the map.  Total number of restaurants – 141!  But wait; some of those are nearby, and not in my town. I’ll have to cross check with the actual address.  Very tedious.

It turns out that the Yellow Pages has developed a partnership with Yelp, the online crowd-sourced reviews about local businesses.  In the search boxes, I can only find restaurants near my city, not only in my city.  But with Yelp, the address is in the search results, so I can easily pick out the correct restaurants.  At the top right, Yelp writes “Showing 1-10 of 1458”.  There cannot possibly be 1458 restaurants in my city! Or even near my city.

How do we refine our restaurant list?

A lot of chain restaurants are on the Google Maps and Yelp list.  For our quest, we will ignore chain restaurants.  But when is a restaurant a chain?  Here is a good discussion about what makes a restaurant a chain.  For our purposes, if there are 5 or more of the same restaurant, we will not count it.

What about bars and pubs?  I’m not interested in hanging out at some dingy bar that happens to serve tater tots.  Not that there are any dingy bars in my town.  But, just in case, we will not include anyplace that is only over 21.

And coffee shops?  I would not count Starbucks as a restaurant, but we have several independent coffee shops with breakfast, lunch, and dinner menus.  If the coffee shop has made to order items, not just reheat the stuff in the display case, then we will count it.

How do we rate the restaurants we visit?

We are going to be simple here.  Would we return?  Forks up, or forks down.

How do we keep track of the restaurants we have visited, and have yet to visit?

We are map people.  We are chart and list lovers.  Stay tuned for details on how we corral that Yelp and Google Maps list into something manageable.

Any advice?

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